Your Brand Might Be Costing You Clients (Even If You’re Great At What You Do)
But in 2025, that's no longer enough.
Today's buyers and sellers are digital-first. They’re Googling you before responding to your email. They’re browsing your LinkedIn before calling you back. And in a market this competitive, perception matters just as much as performance.
Your brand (how you look, sound, and show up online) is often the first impression you make. If it looks outdated, disjointed, or just "meh," you're missing out on business.
The Good News:
Polishing your brand doesn't require a full rebrand or thousands of dollars. You can dramatically improve your image and client experience by making a few simple updates. Most agents won’t take the time to do this. That’s exactly why you should. Invest a few hours now, and your brand will work harder for you every day after.
Here’s exactly how:
1. 📸 Professional Profile Photo
Your headshot is on everything: your business card, your email signature, your website, your social profiles.
Make sure it's doing you justice.
Checklist:
- High-resolution, well-lit image
- Neutral or clean background (no cars, pets, or kitchen clutter)
- Dress like you're meeting a new client - because you are
- Use the same photo across all platforms to build recognition
Pro tip: investing in a quality photographer once will pay dividends for your brand in perpetuity.
2. 🔍 Google Yourself
Yes, really. Type your full name + your city into Google. What comes up?
Clients will do this.
What to look for:
- Are your brokerage, contact info, and website links accurate?
- Is your Google Business Profile claimed and up to date?
- Are your reviews recent?
Agents with a verified Google Business Profile get 70% more location visits and 50% more engagement, according to Google.
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3. 📧 Modern Email Signature
Still ending emails with "Sent from my iPhone"?
You're missing a massive opportunity to reinforce credibility.
Your email signature should include:
- Name, title, company
- Phone and email
- Profile photo
- 1 trust signal (e.g., "5-Star Zillow Rating," "Top Producer 2024")
- A clickable link to your reviews, listings, or social page
4. 📊 Streamlined Client Hub
People get overwhelmed fast. If you're sending five different links in every message (your listings, contact form, reviews, social media) it's too much.
Instead, create a simple "one link" hub.
Tools to use:
What to include:
- Current listings or services
- Contact form
- About you
- Reviews or testimonials
- Social links
5. 📚 Branded Client Welcome Sheet
Want to look 10x more organized?
Send every new client a quick branded PDF (or link) explaining your process.
Include:
- A friendly welcome message
- What they can expect (timeline, communication, milestones)
- What they need to do or prepare
- Your contact info, logo, and brand colors
This sets expectations, reduces confusion, and builds trust immediately.
6. 🎨 Visual Brand Cleanup
Most agents reuse dozens of random templates that don’t match. That hurts your brand more than you think.
Instead:
- Pick 2 fonts and 2–3 core colors (and use them everywhere)
- Use the same templates for your social posts, flyers, and presentations
- Keep things clean. White space and large text = trust
7. 📲 Fix Your Social Bio & Highlights
Your social profiles aren’t just for fun, they're your digital storefront.
Optimize your bio:
- Say what you do and who you help (e.g. "Helping Orlando families find their dream home")
- Include a contact link or Linktree
Set up Instagram Highlights:
- FAQs
- Testimonials
- Closings
- Listings
- About Me/Us
The Brescia Group, a Realty Group based in Tampa, FL checks all the boxes when it comes to having a killer social media presence and strategy.
Want Help Doing It All Faster?
We help realtors, title officers, and lenders look polished online and attract more clients. Book a Free 15-min Strategy Call here: likebutterdigital.com/book-meeting
